I have wanted to share this for a while and it never seemed to be the right moment. Well, here it is! This is an IBM Watson-powered cognitive financial companion for your complex financial life. The video walks you through a day in your life with your financial lifestyle companion.
One of the biggest challenges with the cognitive era and for enterprises to adopt this shift is in my opinion, two things. The first is the gap between the tech and the business. The second one is that most companies selling this tech have a salesforce that is used to sell other things and have not had time to adapt to selling cloud-based cognitive solutions.
Artificial Intelligence will be a huge part of our daily lives and in our businesses, but what we see today is not always Artificial Intelligence or my preferred term, Augmented Intelligence. It is just re-packed machine learning with a conversational interface. AI and cognitive will need to tell me things I do not already know!
Wherever you turn, you see Bots and more Bots. Most of them sprinkled with Artificial Intelligence. In my view, this is a flawed and wrong assumption. The future is a platform that makes processes cognitive, a cognitive platform. Bots and Artificial Intelligence are part of this platform.
Transparency will be the key to success in the era of artificial intelligence and cognitive. With all new technology also comes new challenges. In the artificial intelligence and cognitive area of technology one main challenge is how to manage privacy and integrity.
To summarize, cognitive marketing will bring out a lot of vagueness and replace that with a relationship that is very similar to how we interact in real-life. Most areas of marketing will benefit from becoming cognitive.
I am starting with an old passion of mine, Internal Collaboration, knowledge and information sharing as well as finding the right expertise within the organisation. I will try to be concrete and skip the marketing buzzwords. This is the first in my series of examples of real-life Cognitive Business.