Fredrik Stenbeck

A Great Simian or just a Monkey

Singapore Hawkers added to the UNESCO Heritage list

One thing that few have not loved while living or visiting Singapore are the Hawkers. If you have not visited or know what a Hawker is, it is simply put a Food Court. Since Singapore is true multicultural, Hawkers have foodstalls from all corners Asia. Now Hawkers have been added to the UNESCO Heritage list, which is a welcomed addition to the list. Visiting a Hawker is an experience, not only for the food, but also for the mix of people, the energy and all the smells and noice.

What is a Hawker

I am not a historian or an expert in the area, so let me just cut / paste from Wikipedia, for the brief description.

A hawker centre or cooked food centre are a variety of food courts originating from Singapore. Housing many stalls that sell a variety of local and other Asian cuisines, they are typically found throughout the city-state, located near public housing estates or transport hubs (such as bus interchanges or train stations).

Hawker centres were set up by the Singapore government as a more sanitary option to street-side outdoor alfresco hawker dining places. Instead of mobile food carts, permanent stalls in open air buildings are provided for the hawkers with either commonly shared or stall dedicated tables and chairs provided for patrons. This phenomenon is also helped by hawker licensing laws, and totally eliminated street hawkers in Singapore.


For us, who moved back to Sweden in 2015, Hawkers is one of the things we miss most about Singapore. …… hmmm, but when I think about it, we miss Singapore for so many other things as well.

To put the importance of hawkers into perspective: If we move back to Singapore, the proximity to a hawker will be a pre–requisite when we decide on location for housing.

Fantastic food for a few dollars

I am not exaggeration if I say I ate at a Hawker 5 out of 7 days a week while living in Singapore. Most lunches and occasionally dinner. The amount of visits I made to Tori Q (Japanese Yakitori) in Takashimaya for lunch is uncountable. The classic Hawkers are often located in housing blocks or at strategic places like close to public transport junctions. Nowadays Hawkers are also in shoppingmalls and in the more touristic areas. One of the bigger ones in Singapore is located in the dead center of the financial district (CBD) and named Lau Pa Sat, this one is famous for its weekend and evening outdoor satay stalls.

Another famous one is the slightly more touristic one at Newton Circus. It is slightly more touristic and suited for expats. We often ended up on Newton Circus since we lived quite close.

The best ones are probably a local one in a housing complex you never herd of. There are hawkers everywhere and most are great. Since it is Singapore, all are inspected by authorities so they comply with health and environment regulations.

For most meals you pay something like S$2-6 which is equivalent of 12-40SEK or 1.5-4.50USD.

Which one is the best one then? The one with a stall that has a Michelin Star maybe?

I am not the one to judge here and everyone has their own favourite.

Some hawkers stand out, like the one where you can have a S$2 Peking Duck from a stall that earned a Guide Michelin Star in 2016. Hong Kong Soya Sauce Chicken Rice and Noodle in Chinatown Food Complex is the place. We never tried it though, since none in the family is especially fond of Peking Duck.

The big ones are easy to find, but the small hyperlocal ones are definitely as good in most cases.

Kopi Tiam or Hawker, what is the difference?

To some extent it is pure semantics since they originate from different backgrounds, Kopi Tiam has a Malay / Hokkien background and Hawkers are a pure Singaporean phenomenon. Besides that, the difference is that Kopi Tiams is a kind of coffeshop that also serve some dishes, mainly malay food, while Hawkers is a full fledged food court with many stalls from many different asian countries.

The smell of Kaya toast in the morning

For most the Kopi Tiams are famous for its local coffee and its Kaya Toasts. The kaya smell hangs like a thick fog every morning in Singapore and the smell is very prominent and unique. It is a very very Singaporean smell.
Kaya is a sweet coconut jam.

The Kopi Tiam coffee

As a start, Kopi means coffee, so now when that is out of the way, how is the coffee?

As a coffee nerd I was a bit hesitant to the Kopi Tiam coffee in the beginning. It is a very raw way of brewing or should I maybe say filtering. Let’s start with the beans. It is in no way any high quality bean or quality roasted beans (still with tradition and proudness amongst the roasters). It is a very buttery and sweat roast, that mainly is done locally in Singapore.

The thing with the brewing is that you boil the coffee and then filter it through a fabric filter, almost like filtering it through a sock.

Most locals drink the kopi with condensed milk and a lot of sugar. I found that “drink” to be completely awful. I usually drank Kopi O Kosong which was half coffee and halv boiled water. It is the strongest version of Kopi, but it suited my need for strong coffee. I usually ordered one Kopi O Kosong as a morning coffee when going to the office.

Below video shows both kaya and kopi, it also gives a glimps of how a hawker looks and feels (even though not as crowded as it usually is).

The debate about apps collecting your data & how you can see what data is collected

In a recent update to Apple App Store, they made it a lot easier to understand and see what data apps like TikTok, WhatsApp and Facebook collects. Just go into Apples App store, find your app and scroll / swipe down to App Privacy. For many of the apps, the space given by Apple is not enough to contain all the categories of data that is collected, so you need to click the “See Details”-button to see the full list. If you have not given much thought about the recent news about change in policy for WhatsApp or what data Facebook Messenger really is collecting about you, I might suggest you take a look at App Stores App Privacy to check it out, always better to know what you give up for being a user of the app. See below screenshot on collected private data from Signal, iMessage, WhatsApp and Facebook Messenger. A good way to get an understanding of how much data is collected in the different apps. In my view Signal and iMessage are OK.

Photo from Forbes, since they had already done the screenshot and stitching, thanks.

It is all about the metadata

Many might reason that you do not have anything to hide, so you do not care what information these companies are collecting. That is plain stupid, you should care, simple as that.

Companies that collect data do not care about what you write or post, they only care about the data connected to each thing you post, the metadata. Why is that? To put it a bit blunt, they do not care about you, they care about clusters and signals. It is the same method US NSA, UK GCHQ and Swedish FRA uses. They look for signals in behaviour to take action on and create a more “personal” service. For us as users that means they publish ads that are personalised for us based on part of town you live in, search-history (from your ordinary browser), age, gender, political views, music you like, purchases made etc etc, but more importantly it also means that the content these services push to us, are very customised based on our metadata. This is also something that political players and foreign nations use to push users in certain directions.

What about TikTok then?

The thing that makes TikTok special is not only that it collects a lot of data, but that all content is driven by an algorithm, so when parts of the world realizes that TikTok has ties to the Chinese Government they get scared, but to be honest it is not that different from what Facebook does in most ways, but Facebook is an american company, so they get a softer treatment.

Feedback-loops in collaboration software

Is it really success when people spend as much time as possible in a collaboration tool? …or is a post a success if a lot of people gives it a clap, like, heart or whatever emoji is available?

I would argue that there is nothing in above that is a valid measurement or KPI for a corporate collaboration tool. I think you should spend as little time as possible in a collaboration tool, but when you do you should have as short stretch to getting the answer / info / expertise as possible. If you capture that, it would be a great KPI.

A KPI would be when you get a swift and great answer to a question or gives information that helps making better decisions etc.

The real problem is that there are today no tool that can measure productivity gains, faster problem solving etc.

What about Microsofts Productivity Score then?

When I read about it and saw the launch video, I was very positive. Finally a company that makes productivity KPIs etc. It is a well delivered first step, with one huge flaw. It is perceived as a surveillance tool and not a way to help you become more productive. It gives managers a way to see how much you collaborate and use different tools etc. Not good. With that said, I think it can be a great productivity-dashboard if it is tweaked so it removes the “big-brother-sees-you”-feeling. An addition that would be valuable if companies could add their own KPIs. This given that most organisations value different data-point in different ways, Microsoft should not control that metrics on its own.

A note on Salesforce rumoured acquisition of Slack

In my humble opinion this, if true, is a financial trick. By purchasing Slack for $XB the share price of Salesforce will most probably rise and the purchase amount will disappear within the margins of the increased share-price. Operationally Salesforce already have the tools similar to Slack in Chatter (which is way better for collaboration btw). I do honestly not see the value for Salesforce customers in the addition of Slack to the product portfolio.

My opinion of Slack is well documented in the “Cutting the Slack“-post from 2016.

Technology is Power

UPDATE: I wrote this post in 2017, three years ago. For some reason it was never published. Now when I am re-starting this blog I went through my drafts and found it. When reading, it is hard not to relate to what is currently going on in the US with a president that refuses to concede and continues to spread misinformation and lies. I post it as is, so it is not a polished post in any way, just thought it was interesting to see how things have evolved in 3-years…..not in a good way.

Knowledge is king, information is power and technology is a shift of power. Over centuries different things have been considered “power” and in recent years we have shifted towards technology as the ultimate power. To be successful in gaining power, we need to have great technology. Technology is power.

What has happened over the years is that we now have shifted in our way of reading information. Traditionally journalists have been considered as a filter for the rest of us, this so we could ingest our news in a daily-digest from our preferred news outlet. That is no longer the case (since many years), to a large extent we consume information in tid-bits pushed to us by algorithms.

Information Power has shifted with technology

  1. Information IS power.
  2. It does not matter if it is true as long as it makes us more powerful.
  3. Truth does not matter, instead it is more important that it is written in a way that makes us more powerful.
  4. Disinformation that takes us closer to our goal is also information.

Now, read the above bullets again and then reflect over the impact this can have if powerful entities backs outlets with their own very specific agenda.

We all need to be aware of this development and really consider the context of everything we read today, no matter where in the world you live.

Bringing back the blog

The personal blog has for years had a decreasing impact. Many have moved to other platforms or simply only publishing on Facebook / LinkedIn et al. It is time to bring back the blog. …and sorry for the meta post.

I started my first blog 2002 as a personal blog with reflection from me moving from Stockholm to a small island. Ran that one a few years, but shut it down after it got a life of its own. Since then I have mainly blogged about internet and online communication / collaboration with sparkles of startups, ai and angel-investing. Recently I have found it fun to write again and I sense the frequency will increase.

Dopamine vs Appreciation

I also believe that when a blog post you write get appreciation it is the same as when you have a presentation at work, in school or a speech at a dinner. Something you have put energy and effort into gets appreciated and you become happy when others like it. Even if the attention sometimes is not always in a a positive manner it is still a verification that your posts are of interest and are engaging, not engagement in the same way as on social-media platforms (a like or share in your echo-chamber / filter-bubble), but engagement that sparks others to use their brain. Please note that I am referring to blogs that write content with a message or around a specific subject, not influencer blogs or celebrity blogs.

I think the blog is equally important today, if not even more so. Blogging is not only for celebrities / influencers and companies to sell its products, it is a platform for everyone to write things they care about with a personal voice. It is also “your place”, a place that you control. Today it is harder to find a persons blog compared to finding the person on Facebook or Intagram etc, but information on those platforms tend to sink rather quickly and the life of a post in social media is very short, but a blogpost can live for years. The success of a blog post is also more often dependent on the actual content than a social media post that is more often dependent on the right people sharing and algorithms etc.

I decided that for me the classic blog is the tool I like the most, so I thought why not bring back the classic design as well. Full posts on homepage and a classic sidebar with archives, search and latest posts.

I have also decided to start publishing more personal stuff and some random findings.


Menem is my random findings that I simply document and share. It is most of the time a link with an excerpt, mainly long-reads that I like. They will be shared as either an Aside (without headline) or as an ordinary post, but shorter.

The word Menem comes from Little F as a mispronunciation for the Swedish word “Nämen” from when she was a kid. “Nämen” is a surprised “really?” or “I did not know that”. I thought it could be a suitable name for this section.


This is a category I have wanted to start for ages, but never found the right way to do it. Now I simply decided to do it, even if it is not implemented in a perfect way. Music will be a Swedish category, even if most music I listen to is in english, some is in Swedish and I do not want to leave that out. Maybe this will change over time, who knows.

Music will not be on the homepage, but found in the sidebar as a playlist and also as a separate category. The very first post was in english though (and therefore also in the Personal category, but the rest will be in Swedish.

Swedish Posts

I will also occasionally start writing regular posts in Swedish. These will be categorised separately and not shown in the homepage, but solely in the specific category in the menu.

Deleting Facebook

3 years without Facebook

I thought a short update on what impact deleting my Facebook account back in October 2017 have had. Facebook is still a tool that impacts the world in never before seen fashion. I am almost willing to go as far as stating it is a modern tool of war, both between nations, but probably even more so nationally, to divide groups of people agains each other. The divide between people it creates is unprecedented.

Was it a good decision to leave? Simply put, it was a great decision.

To be clear, Facebook has great impact on most peoples life, including mine, when I had an account. I think I was a quite normal user. I kept in contact with friends and family over Messenger and occasionally posted post, either a link to something I thought others might like or more often, I posted links to my own blogposts or to stuff that could elevate my ego or business is some way.

Would I recommend others to delete their Facebook accounts?

Yes, I would recommend everyone I know to delete their accounts, but I am not bringing the topic up that often. It is often a difficult topic for several reasons:

  1. Many say “I have an account, but I do not use it..”, which for most that states that is a lie, people do simply not reflect over how much they use Facebook.
  2. People do not know the impact of filter-bubbles and when people are pushing polarised links. Most would never admit this is a problem.
  3. Most do simply not care … and by that stand the risk of becoming “useful idiots”.
  4. My opinions are …. my opinions. I trust most of my peers can make their own informed decisions.


I have started to be one of those crazy people sitting at the local coffee-shop staring out in the blue and doing nothing.

It sincerely scares me when I see mothers / fathers with their young kids in a park and the parents never take their eyes off the phone. A while ago I even saw a mother not taking her eyes off the phone while going into the bathroom with her toddler. Being a parent to young kids is a time that never comes back. I am very sure most parents that are glued to their phones while their kids play in the park will regret it immensely that they were not more present.

And no, I am not one of those “grown-ups” that do not understand that the world is connected and a lot of relationships only are online-based, but scrolling through Facebook all the time is not in that category.

I also realise this is not only a Facebook problem, but a society problem. Using internet and apps are not bad, but the “dumb” flipping / scrolling is really dumb, it is almost like we need to force ourselves to stop it by deleting apps, that is just weird.

Useful Idiots

The most scary thing with Facebook is that in traditional subversion, governments and intelligence services needed A useful idiot to shift opinion (could be a journalist, a politician etc). Usually ONE person that was in the right place in the society, today we are ALL useful idiots and that is not a good thing. Just look at the US election and how that played out both this election and the last and not to mention how Covid-19 and other important topics are polarised and used as weapons against the opponent.

In retrospect – Users are the product, those who pay for ads are the customers

By not having a Facebook account I am at least not a useful idiot on Facebook.

No longer in the epicentre of the filter-bubble

Nowadays I read much more long articles about topics and more important, by staying off Facebook I also get to read much more information about things I disagree with and by that gain more knowledge and a better understanding of the big picture.

I love to disagree on topics. Everyone that knows me know that I love throwing a grenade in most discussions just to spark some dialogue. I love being challenged and I love to discuss. The reason for this is that I love to learn new things and understand how others think. By being in a filter-bubble like Facebook, you are either for or against, it is so polarised that a discussion to understand the other side and become smarter is really tough.

FOMO (Fear Of Missing Out)

Probably my personal biggest fear, that I would miss important happenings or information, but totally honest, not a single time have I felt that I missed out. What is a struggle though is that so much of Little Fs activities are managed in Facebook Groups and if you are not on Facebook, you simply do not get that information, as a parant that is tricky.

FOMO is a scary thing and as a blogger since 2004 I have a slight need of acknowledgement for the things I do and write. Facebook is for many the prime personal marketing tool and I used it for that as well.

…but you are still on Instagram and WhatsApp?

Yes, I am. For me, deleting Facebook was not a political statement, even though I have opinions that point in that directions. I did not want to be their product and by that also get duped only to get my dopamine fix.

Today I am starting to sense a slight drift in Instagram that I do not like, it is moving in the direction of becoming a mini-Facebook. WhatsApp is still quite intact, but I guess it is just about time until things change there as well.

A final promise

I will now lay this Facebook rant to rest and not write about it again. It might pop up in more general posts about how information impact peoples life etc, but no more rant posts about Facebook, I promise.

Welcome to the unintended Digital Transformation

Bad things often have positive sides, so does Corona / Covid-19. Companies have struggled for many years with the digital transformation and hired tons of expensive consultants as well as huge investments in tools and products, all to make the digital transformation happen. It has been slow, expensive and tough. Few large enterprises have succeeded at scale.

Suddenly we get the Corona pandemic and it happens by itself. One could wonder why it did not happen without a pandemic. Probably the answer is simple:

We as humans and as a businesses are not very adaptable to change unless we are forced.

With Corona, we are forced to change our behaviour to stay healthy and to assist in not spreading the virus. Digital is a necessary infrastructure for both our society and business to stay safe and function.

Corona is not positive in any way, but some consequences are definitely positive.

Stay safe out there and welcome to the digital transformation.

Photo: Private, taken in Livigno 22 Feb 2020, a time when Italy (or the rest of Europe) not fully had realised what they were facing. The emptiness in the system is because it is Saturday and not due to the virus. Saturdays are always empty in Livigno.

Remote Work

Remote Work – How to become a remote work company

Definitions, principles, tips and tools for remote work. Given the global COVID-19 / Corona situation today more and more companies advice their employees to work from home. I will not write about Corona, there are much more educated professionals to do that, but remote work and work-from-home (WFH) is something I have some experience with. Therefore I thought I would summarise my perspective on remote work.

What is Remote Work?

Work from a place that is best situated for us to get our work done.

That is my definition on remote work. I know other might define it different, but at any normal day I would say that this is a pretty clear and general definition of what the term “Remote Work” is all about.

Note that “remote” does not have to be at home. It can be at a client, at a cafe, on a different continent, on a plane…or at home.

Per definition I can feel that the term remote is flawed since it gives the perception that remote is the edge-case and in-the-office is the normal.


There are a few things that become more important then when everyone is in the office. These principles are not in any way just connected to companies that go the remote work-way but to all companies today.

A company today is based on trust, transparency, accountability and accessibility.

  1. Trust not control
    To be able to work remotely we need to trust our co-workers. This is rather logic, but many companies still apply control before trust. In a remote work environment it is of importance that every co-worker feel empowered by the company and sense that the company trust him / her with the task at hand.
  2. Accountability
    With trust comes accountability. If the company trusts you with important tasks, you are also accountable for those tasks. It is not that much about getting hanged if you do not finish on time, but rather that you do everything in your power to deliver the task. It can be asking for help in time, making appropriate changes for better results etc, but most important that we do not expect “others” to do things or “it was not my responsibility” or simply letting things slip. This is not only an individual topic, but applies to teams as well.
  3. Transparency
    The company needs to apply a public-first philosophy to all information. Also important that information is written / recorded and not informally delivered by the coffee-machine. All things cannot be public due to business risks or legal consequences, but those are exceptions, not a reason to keep other things non-public.
    Being transparent is not the same as pushing every snippet of information to all co-workers in the #general channel in Slack or a company-all email, it is about making information accessible to everyone.
  4. Accessibility
    We need to a larger extent to keep everyone updated on what we do and also being accessible to co-workers that want to get in touch. This is not an “always-on” feature, but being open with when we are accessible and not.
  5. Asynchronous communication (bonus bullet 1)
    This is more of a practically very important bullet. The internal culture of many companies rely on almost real-time expectancy on replies in chats, email or similar. In a remote work environment it is important that all communication is asynch-first. We cannot expect everyone to constantly sitting by the computer waiting to reply to co-workers. An even more important part is that we can no-longer expect everyone to have the same working hours, but everyone work when it suits them best from a business and private perspective.
  6. Family first (bonus bullet 2)
    With remote work companies can also send an important signal to its employee, family comes first. This from several perspectives. In most cases, remote work means more time with family and a possibility to join more activities with your kids or other family activities. Simply put, a more present family member. Secondly it also integrates the family in what you do at work. This gives the opportunity for co-workers to meet at other co-workers home and meet family members.

Myths about not working in a company office

There are so many myths and wrong assumptions about remote working and working from home. Many people I have talked to over the years simply say either…

“My work can only be done from the office”


“My company does not allow us to work remotely”

I understand that some roles at certain companies are tough, but most information-workers today can work remotely without any disruption or problem at all. This is solely a relic from bad management or a culture that needs a significant upgrade.

Forbes recently put together a list remote-work myths. Worth a browse.

Are tools the solution?

I currently see tons of posts about companies trying to promote their product as the solution to remote work. A tool is never the solution to a change in work procedures. The might help having a great screw-driver, but to build a house you need a great architecture and a reliable construction, regardless of how great your screwdriver is. The real-solution lies in aligning around values / culture and that every process needs to be updated to support remote-work and processes also needs to be written down in a format that everyone can adopt to regardless of where they work.

Given my background in collaboration and online communication I see a lot of similarities. No tool would make a company better at corporate collaboration or online communication, it is about enabling every necessary process with the right features.

A post like this one from Slack “Adapting the way we work when offices need to close” lacks a lot in regards of processes and values. Slack is imho not a tool that increase the result of remote work in any significant way out of the box. In 2016 I wrote this post about “Cutting the Slack“, that describes why I consider Slack more of a productivity-hostile tool.

Slack definitely can be a tool that help when working remote, but it is not in itself the solution. A better company to look at is GitLab, that is a truly remote work company, or all-remote as they call it.


GitLab takes a more all-in-perspecitve and describes everything very public. It is extensive, detailed and very good. They seem to truly live up to most of my principles above and without a doubt the trust and transparency parts as well as the two bonus bullets Asynch-communication and family first.

Just go to their all-remote section and you dive how deep you want.


Basecamp is another company that is all-remote and uses simplicity and simple logic when describing their way of working. I have nothing less of admiration for them. Below are some resources to take a closer look at if interested. A lot of worthy reading on their blog Signal vs Noice as well in their Podcast Rework

They have also written a book on the topic, Remote. I have read the book a few years ago and is a good summary that is built on tips & trix that will help you as an organisation to be better at remote work. It is not a deep dive, but it gives you the essentials.

Top 3 things to focus on for co-workers

All companies want to improve its business when making a decision like this. It could be to avoid loosing employees, increase revenue, productivity or decrease sick-days, cut travel costs etc etc.

So, when the values are in place, people are working from wherever they want at what hours they need, what is left?

We need to make sure our co-workers are happy, deliver and evolve. What do I mean by that?

  • Happy
    Since we do not meet our co-workers on an every day basis as when all co-workers are in the office, we need a way to find out how our co-workers are feeling. Are they happy, sad, stressed or angry etc.

    Solution: A simple way to catch the sentiment of all company co-workers on a daily basis.
  • Deliver
    There are usually all kinds of project management and task solutions in a company, but many of those are cumbersome and becomes more of a formal tool to update when different tasks are solved. How can we as co-worker and peer, in an easy way, follow what tasks we are working on today and during this week?

    Solution: Daily and weekly checkins. Every co-worker submit what they will do during the day and also a weekly checkin for the bigger picture (naturally with follow-up). This gives everyone in the company a glimpse of what everyone does on a daily basis as well as a weekly overview. These checkins are visible to everyone and should not take more than 10s to fill in.
  • Evolve (feedback)
    Feedback is generally overlooked in my view. It is given too rarely and often by the wrong person in the wrong manner, but that is a post for another day. To be able to stay motivated in a remote work environment, constant feedback is necessary. We need to know if we did great things and if we did things that could be improved. Feedback also needs to be given in the right manner, by the right person at the right time. Feedback is also a constant loop and should be done regularly, not only in the yearly manager-review.

    Solution: Update the personal development process to support more iterative feedback over time that is driven by task, team and personal development. Feedback could be triggered automatically, by peers or requested by yourself. This topic relies heavily on the core principles trust, transparency and accountability as well as company and personal values.

…from a management perspective then?

Well, this should naturally not differ anything from what we already do, but some things are worth to highlight.

  1. Goals and KPIs
  2. Dashboards
  3. Employees

There is a huge benefit of remote work that is often missed, the fact that most information now is in a written or recorded format. This gives the opportunity to follow-up our business sentiment, both operational and productivity. With all information now digitally available we can in a simple way (well) get an almost real-time overview of our operational efficiency and sentiment.

Since most companies have business goals and many trickle those business objectives down to business units and often individual levels it is now rather easy to implement KPIs on all levels and present those in dashboards.

If we share what we are working (openly), how we enjoy our day (personal only, but aggregated in dashboards for management to catch trends in departments etc) and constantly evaluate or performance (person-to-person, so not open, only overall rating could be aggregated in management dashboards) it also gives us the opportunity to get a better view of our own performance and by that evolve as individuals. This must be one of the most important benefits of remote work that would be hard to get with values and processes that are not remote-work ready.

Photo credit: My private photo. Taken in Chang Mai in Thailand. I was not remote working there, but could have been.

Molecular Coffee

Is it just a fun thing to develop coffee in a lab or is it even a good thing not only for coffee lovers but also for the environment?

Seattle based Atomo Coffee is working on a coffee that is produced without coffee-beans. It is all natural ingredients like watermelon and sunflower seeds etc. It is vegan and does not need any regulatory approvals. It is also free from all allergen components.

Cnet did an interview with the founders and well as a tasting and compared Atomos cold brew with other brands.

Climate change and coffee

Atomo also target the fact that the raising global temperature has an impact on how fast coffee grows (grows faster) and that it impacts the quality of the coffee-beans. Atomo wants to complement, not replace regular coffee-beans, but with the raising demand for coffee they want to provide alternatives to regular coffee-beans.


They are working or a “coffee-bean” as well, so that we still can put all the art-of-making-a-coffee to work and still use our very expensive coffee-making equipment.

Even though I am not fully convinced that a molecular coffee is something we really need (rather make a better system with focus on the farmers etc), I am looking forward to try it. Not everything that is great is needed on the other hand.

It has been a while…

My last blog post is dated 14th of August 2018, over a year ago. I have posted some Menems (more on that below), but that does not really count, or does it?

I will start to blog more often, but I will not care if anyone reads it, shares it, likes it or hates it. I will write since , for me, it is a great way to structure my thoughts…and also…I like and miss blogging.

Internet has changed…and so have I

Since deleting my Facebook account and not being as active online as I have been for the last 20 years, I have changed my behaviour in regards to what I want to consume and also what I want to share / post. Simply put, I have lost interest in internet and primarily social and online news (incl many large media outlets).

I miss blogging

I started my first blog 2002, it was a “real” blog i.e a personal blog, It was about a guy from Stockholm that moved to a small island on the westcoast in Sweden. It actually was a surrealistic experience since that blog created a lot of local controversy on this small island. Controversy takes energy and the fun disappeared, I shut it down.

At the same time I started “Next Generation Internet” that was all about how internet would impact our business environment, with a focus on web2.0 and social (this was pre-Twitter and pre-Facebook). NextGen got a lot more attention than I ever thought it would. Honestly, I do not know why I deleted NextGen, but it ended up deleted without a backup somewhere around 2012. Over the years NextGen got more and more focused on online communication and collaboration and it was also due to this focus and the feedback I got from my writing that I started my consultancy business and later Silverbakk.

When I left Silverbakk I was quite tired of online communication, but still wanted to have a blog, so this blog was born, without a clear focus, but rather a Fredrik Stenbeck placeholder on the world wide web. As with most things, you do what you enjoy and that has been mirrored on over the years. Much less frequent post, but you can still see patterns and what I have been focusing on over the years.

…and then there was silence…

I think I was stuck in the idea that I had to build an audience and have a focus, most recently it was AI (in the enterprise), and that I had to stick to that focus for a while and not have different topics for every post etc. I was stuck in the SEO Google ranking game as well as dopamine seeking like, retweet, comment game to feel the rush of success.

I also think that blogging is more important than ever, bring back control over our thoughts, writing and reading as well as brake free digesting information in push-notifications, snippets and tid-bits.

I do not give a f**k if you tweet or share!

From now on, I will write what comes to mind. It could be about whatever. Also, I will not share links on Twitter or Facebook etc, not links to blogpost on this blog or links to other things online I think could inspire or be of value to others, but I will post them on this blog as Menems.

Why write if I do not care if anyone reads?

Well, for me blogging has never been about attracting an audience, but with attention that drug comes as part of the package unfortunately. Given my lack of blogging and lack of desire for attention over the last couple of years, I think I will stick to the main reason for my blogging, for me it is simply a great way to structure my thoughts and putting them into writing helps me digest and crunch my thoughts on different topics.

I have tried doing this in a dairy, but always failed. The thought that others can read what I write makes me focus at least slightly more than have notes plotted in a dairy.

Who knows, someone might find value, inspiration, or maybe spark a thought. That would be enough for me, no sharing of retweeting necessary!


I have always loved linkblogs and for many years published linkblogposts on my blogs. Best example was from the Google Reader era, when it was easy to comment on great posts and then publish them on my own blog as a daily digest of great posts.

Menem is my version of this, but I will also use it for notes and reflections. The word Menem comes from my daughter as a mispronunciation for the Swedish word “Nämen” from when she was a kid. “Nämen” is a surprised “really?” or “I did not know that”. Some Menems will go in the main flow, but most will only be found in the Menem section.

Yes, this is a meta post

Did I just write a long blog post about blogging? Yes I did! Who cares? This post states just that, no one needs to ‘give a s**t’, I blog because I want to, this is my dance-floor and this post is a meta post about blogging, read it, or don’t!!

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