Wherever you turn, you see Bots and more Bots. Most of them sprinkled with Artificial Intelligence. In my view, this is a flawed and wrong assumption. The future is a platform that makes processes cognitive, a cognitive platform. Bots and Artificial Intelligence are part of this platform.
Slack is taking over the world, Slack is killing e-mail, and so on, we have all heard the rants of the very much hyped company valued at billions and with an impressive user base. It does decrease e-mail usage and help teams stay in contact and solve problems quickly with everyone informed. It also comes with some real disadvantages.
Transparency will be the key to success in the era of artificial intelligence and cognitive. With all new technology also comes new challenges. In the artificial intelligence and cognitive area of technology one main challenge is how to manage privacy and integrity.
To summarize, cognitive marketing will bring out a lot of vagueness and replace that with a relationship that is very similar to how we interact in real-life. Most areas of marketing will benefit from becoming cognitive.
Today people flee for their lives from horrible situations, they flee to survive and often without any belongings as well as often leaving loved ones behind. We, people in a countries without this state of emergency, that are not at war and have fairly good living-standard can do something to help these people. This post is about how we can help them professionally, as well as humans.
I am starting with an old passion of mine, Internal Collaboration, knowledge and information sharing as well as finding the right expertise within the organisation. I will try to be concrete and skip the marketing buzzwords. This is the first in my series of examples of real-life Cognitive Business.
After my previous post on the Future of Cognitive Business, I realized that even though many might know and understand the word Cognitive, the term Cognitive Business might need some further explanation. So here it is….or part of it at least, more to come.
IBM Watson Ecosystem is a partner program for companies and startups to leverage IBM Watson services. It is also a community, semi accelerator and VC. Monies, where I am a co-founder is a part of the IBM Watson Ecosystem.
Instead of capitalizing on your friends poor taste in music and news, lets learn about you and how you behave, read, listen, all to bring you the best experience possible. Both Spotify and Pocket are good examples of companies who have done this right.