One of the biggest challenges with the cognitive era and for enterprises to adopt this shift is in my opinion, two things. The first is the gap between the tech and the business. The second one is that most companies selling this tech have a salesforce that is used to sell other things and have not had time to adapt to selling cloud-based cognitive solutions.
Cognitive platforms can improve almost every process available. In cooperation with 20th Century Fox, IBM Watson created a movie trailer for the horror movie Morgon. The trailer was created in 24h and by that reducing the production time from weeks to hours. What do you think of the result?
Artificial Intelligence will be a huge part of our daily lives and in our businesses, but what we see today is not always Artificial Intelligence or my preferred term, Augmented Intelligence. It is just re-packed machine learning with a conversational interface. AI and cognitive will need to tell me things I do not already know!
How much does Watson cost? What is the price model? To find out we need to go to many places, so for my own pleasure (not entirely true) I created a cheat sheet to show the Watson cost and price model in one place.
Depending on who you talk to, you might get different answers on what Watson Products that exists. Watson products are services that consists of APIs that resides in the cloud. The offerings that exists are Watson hybrids of APIs and traditional IBM software components.
Artificial Intelligence indicates that AI will replicate our intelligence and some are even afraid of AI taking over our jobs etc. It is a term that stunts the development and our progress to more successful companies. A term that much better describes what it is all about is Augmented Intelligence.
IBM Watson is a brain and Microsoft Cortana is a personal assistant. That is the simple conclusion of Yesterdays Cortana vs Watson (sort of) at The Conference in Malmö. My biggest surprise was that Microsoft Cortana is 100% scripted. Watson is a cognitive platform that actually could complement Cortana’s great features as personal assistant.
Wherever you turn, you see Bots and more Bots. Most of them sprinkled with Artificial Intelligence. In my view, this is a flawed and wrong assumption. The future is a platform that makes processes cognitive, a cognitive platform. Bots and Artificial Intelligence are part of this platform.
Transparency will be the key to success in the era of artificial intelligence and cognitive. With all new technology also comes new challenges. In the artificial intelligence and cognitive area of technology one main challenge is how to manage privacy and integrity.
To summarize, cognitive marketing will bring out a lot of vagueness and replace that with a relationship that is very similar to how we interact in real-life. Most areas of marketing will benefit from becoming cognitive.