The personal blog has for years had a decreasing impact. Many have moved to other platforms or simply only publishing on Facebook / LinkedIn et al. It is time to bring back the blog. …and sorry for the meta post.
I started my first blog 2002 as a personal blog with reflection from me moving from Stockholm to a small island. Ran that one a few years, but shut it down after it got a life of its own. Since then I have mainly blogged about internet and online communication / collaboration with sparkles of startups, ai and angel-investing. Recently I have found it fun to write again and I sense the frequency will increase.
Dopamine vs Appreciation
I also believe that when a blog post you write get appreciation it is the same as when you have a presentation at work, in school or a speech at a dinner. Something you have put energy and effort into gets appreciated and you become happy when others like it. Even if the attention sometimes is not always in a a positive manner it is still a verification that your posts are of interest and are engaging, not engagement in the same way as on social-media platforms (a like or share in your echo-chamber / filter-bubble), but engagement that sparks others to use their brain. Please note that I am referring to blogs that write content with a message or around a specific subject, not influencer blogs or celebrity blogs.
I think the blog is equally important today, if not even more so. Blogging is not only for celebrities / influencers and companies to sell its products, it is a platform for everyone to write things they care about with a personal voice. It is also “your place”, a place that you control. Today it is harder to find a persons blog compared to finding the person on Facebook or Intagram etc, but information on those platforms tend to sink rather quickly and the life of a post in social media is very short, but a blogpost can live for years. The success of a blog post is also more often dependent on the actual content than a social media post that is more often dependent on the right people sharing and algorithms etc.
I decided that for me the classic blog is the tool I like the most, so I thought why not bring back the classic design as well. Full posts on homepage and a classic sidebar with archives, search and latest posts.
I have also decided to start publishing more personal stuff and some random findings.
Menem is my random findings that I simply document and share. It is most of the time a link with an excerpt, mainly long-reads that I like. They will be shared as either an Aside (without headline) or as an ordinary post, but shorter.
The word Menem comes from Little F as a mispronunciation for the Swedish word “Nämen” from when she was a kid. “Nämen” is a surprised “really?” or “I did not know that”. I thought it could be a suitable name for this section.
This is a category I have wanted to start for ages, but never found the right way to do it. Now I simply decided to do it, even if it is not implemented in a perfect way. Music will be a Swedish category, even if most music I listen to is in english, some is in Swedish and I do not want to leave that out. Maybe this will change over time, who knows.
Music will not be on the homepage, but found in the sidebar as a playlist and also as a separate category. The very first post was in english though (and therefore also in the Personal category, but the rest will be in Swedish.
I will also occasionally start writing regular posts in Swedish. These will be categorised separately and not shown in the homepage, but solely in the specific category in the menu.