How Macklemore Tapped Major Label Muscle to Market an Indie Album

How Macklemore Tapped Major Label Muscle to Market an Indie Album – WSJ
Macklemore and Ryan Lewis won four Grammys Sunday night, including the coveted award for best rap album for 2012’s “The Heist.” Released independently through Macklemore’s own label, Macklemore LLC, the feel-good hip hop album has sold more than 1.2 million copies to date.

Macklemore and Ryan Lewis won four Grammys Sunday night, including the coveted award for best rap album for 2012’s “The Heist.” Released independently through Macklemore’s own label, Macklemore LLC, the feel-good hip hop album has sold more than 1.2 million copies to date. That’s true.

How Macklemore Tapped Major Label Muscle to Market an Indie Album

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