A Great Simian or just a Monkey

knowledge sharing

cognitive collaboration

Cognitive Business Part 1 – Internal Collaboration

I am starting with an old passion of mine, Internal Collaboration, knowledge and information sharing as well as finding the right expertise within the organisation. I will try to be concrete and skip the marketing buzzwords. This is the first in my series of examples of real-life Cognitive Business.

I started this series since sometimes this cognitive business thing is hard to grasp without real-life examples that all of us personally can relate to. So, lets jump right in.

Imagine having a question about one of your company products or any question that is an internal only question. Today you might search the intranet, often without result, you then take to your nifty internal collaboration tool, might be Slack, Yammer or whatever tool you have. If you are lucky and after a few interactions you might get an answer to your question or at least a part of the question.

Cognitive Internal Collaboration

Now lets imagine a world where there is a new friend on your list in the tool called Filippa. Filippa is a clever girl, she actually remembers everything and she keeps track on all new things that are created or stored internally and to some extent also externally. When you put your question on the internal network you can also adress Filippa. She will then go through all of the information she has and present you with what she think is the best 5 answers, who has created the info and also some evidence to why she thinks those five pieces of info is the most important. If a complex answer she will bundle it and present it in a nice way for you, still with evidence and who is the expert in the area and who has created the info.

Immediate Benefits

This will not only provide some really good answers to your question, this will also contribute to the conversation that might continue afterward. This since many other might chip-in on the conversation you have with Filippa and bring even more value to the answer. Filippa, as the caring and non-selfish individual she is, will also give credit to the original authors of the info and naturally @mention them in her reply, so now the conversation can really elevate and the end-result you will walk away with will be something like this:

  1. The answer will be of very high-quality
  2. Given to you within seconds
  3. Expertise on the topic identified and also invited to the conversation to further elaborate as well as giving credit to the expertise.
  4. Not only did you learn, so did Filippa. She added this conversation to her “knowledge” and is now even smarter and ready for even trickier questions within the area of expertise.

Just imagine the amount of time you spend searching for the right information or expertise within your organisation, that is a huge pain and cost for todays organisations.

In this first part of the “Cognitive Business Examples”-series we have touch what many consider the holy grail of collaboration. I hope this use-case / example fills some gaps and that the potential is obvious?

In the next part of this series we will look at how Marketing could work in a cognitive business.

This is the first post in my Real-life Cognitive Business series. Below is part 2 and the other parts will be added as they are posted.

Cognitive Business Part 2: Marketing

The photo is from Harstena in Gryts Archepelago in the Swedish east coast. A true favorite place on earth. The pump could represent the pumping and flowing of information that is described in the post.

Congitive Business Explained

Yesterday I wrote a post on the Future of Cognitive Business. After I posted I realized that even though many might know and understand the word Cognitive, the term Cognitive Business might need some further explanation. Earlier I have written about the word Cognitive as well.

A good start could be to listen to Ginni Rometty, CEO and Chairman at IBM. In short words, her explanation:

“Cognitive Business = Digital Business + Digital Intelligence”

Often Cognitive Business is talked about in the same sentance as Watson and / or Artificial Intelligence, but lets put that aside for now and give the term Cognitive Business some real thought.

As the IBM CEO states it is the combination digital business and digital intelligence. For me that sounds a bit too easy and especially we might associate those terms with differnent things and they are also a bit buzzwordy. I also do not understand why the use of Digital is used. Business today is not a digital or not digital. Digital is a part of every business independent of if you consider your business being digital or not. I would even go further and claim that the business that will have the most benefit from being a cognitive business are those who are more traditional and less “digital”, the opportinity within healthcare, the legal system, financial sector etc etc is much larger then with the ones already fully digital. A cognitive business will be able to leverage information that they previously could not. That is a huge opportunity.

For me Cognitive Business is a true evolution and the reason for that is simple. We will be able to do our work much better then before. That maybe sounds to simple of a answer, but I will stick to it. We will be able to get happier customers, know our customers better, generate more sales, better marketing and better product development and research.

If my business (whatever it is) have become cognitive I will never forget anything, I will always have the support for making the right decisions, I will always be able to ask for facts and get the reasoning for those answers, I do not have to go to a database or a SAP like system, I will be able to leverage information that have been impossible to leverage before, I will most probably just have to grab my smartphone (or other device) and simple speak into the mic and the reply is real-time (currently a delay is actually programmed so that the real real-time delay does not scare us).

Instead of writing an extremely long post about all different examples I decided to start a series of post on the topic, so expect post starting Monday that describes how a cognitive business look in the following areas:

  • Internal Collaboration, Information sharing and finding expertice
  • Research and Development
  • Sales
  • Marketing
  • Operations
  • ….and maybe some additional one.

First post in the series will be posted on Monday and include how a cognitive buisness will look in the area of collaboration, knowldge and information sharing as well as finding the right expertise.

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