Slack is taking over the world, Slack is killing e-mail, and so on, we have all heard the rants of the very much hyped company valued at billions and with an impressive user base. It does decrease e-mail usage and help teams stay in contact and solve problems quickly with everyone informed. It also comes with some real disadvantages.
“Great minds discuss ideas, average minds discuss events, small minds discuss people” – Eleanor Roosevelt
Lets change the way we eat or we will destroy the planet. We need to act now and food tech could be a large part of the solution for a better planet. Food innovation has already found ways to replace meat and eggs with plants and also insects.
“Impossible is not a fact. It’s an opinion” – Muhammad Ali
Transparency will be the key to success in the era of artificial intelligence and cognitive. With all new technology also comes new challenges. In the artificial intelligence and cognitive area of technology one main challenge is how to manage privacy and integrity.
Team collaboration will always fascinate me. Googles Project Aristotle is a research initiative with the goal to build perfect teams. Interesting result was that they found no patterns in how to achieve the perfect team, but did find lots of great insights.
What Google Learned From Its Quest to Build the Perfect Team
To summarize, cognitive marketing will bring out a lot of vagueness and replace that with a relationship that is very similar to how we interact in real-life. Most areas of marketing will benefit from becoming cognitive.